Research: Pilot Survey 2

Me and my group have decided to make a second pilot survey as we feel that the first survey we made needed a few improvements. This time we put it online so that people can easily fill it out from their homes. Also, by doing it online it helps us by making it much neater and is easier to collect the data. We decided to keep question one, two and three the same as we feel they are giving us the basic information we need. However, we have expanded and adjusted most of the other questions.

Firstly, we made a big mistake on the first question as we only asked people if they were 15 or 18. This was bad of us as we did not get enough age variation in our answers. When we make our final survey I will make sure that we correct this by asking if they are between the ages of 15-17 or 18+. However, half way through the survey we managed to change it meaning we then got more accurate responses. 

The fourth question we asked was: Would you rather watch a film with an age rating of 15 or 18?
We got many different responses. One response was that the reason they preferred 18's is because they are more scary. This tells us as a group that when we make our thriller opening sequence, If we make the age rating 18 we will have to make it scary otherwise we are not following the audiences expectation. A few other people responded that they didn't mind whether it was a 15 or 18. This tells us that there is not too much difference between the age ratings. 

Asking the question 'what part of the title sequence they preferred' helped us as a group as we can see which part of the title sequence we should focus on. 67% said that they preferred the music in the title sequence. This told us that music is very important because it's what creates a tone and atmosphere in the sequence and it has a large effect on the audience. However, animation and font were also chosen which shows me and my group that we will also have to carefully think about which fonts we should use and if we are going to include any type of animation. 

The next question we asked was "Which type of opening do you prefer? Why is this?"

As you can see, we have added on a second part to this question as before we did not feel the survey gave us enough information. A lot of the answers were different. Here are some examples:
"I prefer slow openings as they create tension"
- This tells us that slow openings are successful in creating tension.

"For a thriller film, I'd like a lot of action, intense music as well as cool fonts (James Bond title sequences are a good example"
- This tells us that audiences expect to see action and would preferably like to hear intense music. The person that answered this question gave us a good example of a successful thriller film (James Bond). Therefore, I shall look at the James Bond opening sequence for inspiration on music, fonts and the aspects of action used in the opening.

Personally I believe asking the audience "What is your favorite sub-genre thriller?" helped us see the most popular sub genre. The most popular three were Crime, Psychological and Conspiracy. This means that this question helped me and my group as we can now see the most popular sub genres. It also helps us choose what we might want to include as a sub genre because they seem to be popular with the audience that filled out the survey.

Our last question was 'What do you expect to see in a thriller film?'.
Our last question helped us as a group to see what the audience expected to see in the opening of a thriller film. We got a lot of useful answers in this. This tells me that this was a successful question to ask and we should include it when making our final survey. Here are some examples of answers we were given:

"I expect to see ominous figures that raise suspicion"

"Flashing lights, horror, blood"

Overall, I think this survey has been mostly successful as most of the answers that we received were very relevant.  When making this survey we tried to write examples under the questions so the audience would see the example and hopefully understand what the question was asking them. I still think as a group we could expand some of the questions. However, I am content with this survey and I think as a group we have worked well in creating the survey. When making our final survey, as a group,we will need to make sure that we are pleased with the questions that we want to ask. I still feel as if we should be asking more questions as I do not think we are gathering enough information.